What Sandcrane Golf Is Bringing to the Game
When we kicked this thing off, the goal was simple: build golf gear we’d actually want to play. Premium feel, no ridiculous markup, and a brand that didn’t take itself too seriously. Easy, right?
Not exactly. Somewhere between arguing over 20 different golf ball samples, waiting months for polos to arrive, and still chasing the one hat we swear will put us on the map, we realized Sandcrane Golf is about more than just products. It’s about creating gear that performs on the course and a vibe that carries off it.
This bird isn’t here to sell you hype — we’re here to offer golf balls, apparel, and essentials that let you play better, look sharp, and strut with confidence. Here’s what’s coming.
What’s Coming First
We wish we were launching with a massive slate of everything — balls, polos, hats, hoodies, towels, the works. But if there’s one thing this process has taught us, it’s to start smart, build momentum, and then drop heavy when the timing’s right.
Most of the Sandcrane crew is based in Phoenix, so it only made sense to line up our first release with the Waste Management Phoenix Open. Half a million people on one course in four days? That’s the kind of stage we couldn’t pass up. Our first drop will be limited-edition Waste Management Open gear, built to stand out in the sea of green and chaos.
From there, the WMO collection will be our launch pad into the full Sandcrane apparel line. We’re talking heritage-collection polos and hats, tees and hoodies that look sharp on or off the course, and another limited drop lined up for The Masters in April.
The goal is simple: release the right pieces at the right moments, grow a following, and make sure every item we put out is something you’ll want to wear, use, and strut in.
The Gear That Matters
Oh yeah — the ball is coming. We’re on a similar trajectory as the apparel, but there’s one thing we refuse to do: rush a golf ball to market just to say we have one. If it doesn’t perform the way we want, it doesn’t wear the Sandcrane name. Period.
We’ve tested more samples than we can count, and we’re even working on spec’ing up our own ball — something unlike anything else out there. Why a ball? Because the ball builds trust. The ball earns relevance. And if we can give you a tour-level performer that feels every bit as good as your current gamer — while saving you $20 a dozen — you’ll thank us later.
When the ball drops, it won’t be alone. Tees and towels will roll out alongside it. We’ve got a couple towel designs that’ll always be in the lineup, plus limited-edition towels paired with our polo drops — starting with The Masters this April. Divot tools and ball markers are also on deck, because the little things matter when you’re building a full kit.
This isn’t just about gear; it’s about creating a setup you’ll trust from the first tee to the last putt.
The Road Ahead
Prepping for Launch
The next few months are about pacing ourselves and doing it right. We’ll open with limited-edition Waste Management gear in February, followed by our heritage apparel collection rolling out in waves — polos, hats, tees, and hoodies. Then comes April, where The Masters will be our stage for a second limited drop and the debut of our towel line.
And when the ball is ready — not before — we’ll drop it alongside tees, towels, and the little extras (markers, divot tools) that round out your setup.
Growing With the Game
This is just the start. Long-term, Sandcrane isn’t just launching products — we’re building a brand community that grows with the game. More gear, more collabs, more reasons to strut. We’re not here to sell you hype; we’re here to make golf more approachable, more stylish, and more fun without the sticker shock.
The bird hunts, the game evolves, and we’re just getting warmed up.
Strut On Culture
Sandcrane has never been just about slapping a logo on gear. It’s about the vibe — that mix of confidence, humor, and love for the game that keeps us coming back no matter how sideways the last round went.
We’re building a community that’s as much about smarter golf as it is about style. It’s not about pretending to be tour pros; it’s about playing the right tees, picking gear that performs, and enjoying the walk with your crew. Strut On isn’t just a tagline — it’s a way to carry yourself on and off the course.
Like what you’ve read? Want more?
This is the start of something we think golfers have been waiting for — gear that feels right, looks sharp, and doesn’t bleed your wallet. The first drops are coming fast, and once they’re gone, they’re gone.
Want first crack at Waste Management gear, the Masters collection, and the ball we’ve been obsessing over? Join the Sandcrane list today. Be part of the flock from the very beginning — because when this bird hunts, you’ll want to be strutting with us.
And keep an eye out — our first giveaway is coming in the next couple of weeks. The first batch of heritage hats just landed, and we want to put them in the hands of the people who believe in what we’re building.
